2020 hopeful Elizabeth Warren unveils Big Tech breakup plan

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"Here's what will change: Small businesses would have a fair shot to sell their products on Amazon without the fear of Amazon pushing them out of business".

"Antitrust or competition policy has to catch up with the fact that we have these forms of restraint that are not about lowering output and raising price, but they are about amassing huge amounts of data and using it very profitably and amassing it often deceptively", Fox said. "Now they are among the most valuable and well-known companies in the world".

Separating Google's ad business from its Search function, for example, would make Google ads - on which the company depends for almost all of its revenue - much less valuable. Smaller companies would be subject to regulations but would not be forced to separate themselves from the online marketplace. The government's antitrust case against Microsoft helpedclear a path for Internet companies like Google and Facebook to emerge.

Warren said she would appoint regulators to untangle "anti-competitive" mergers, including Facebook's acquisition of WhatsApp and Instagram, Amazon's acquisition of Whole Foods and Zappos, and Google's acquisition of Waze, Nest and DoubleClick.

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"To restore the balance of power in our democracy, to promote competition, and to ensure that the next generation of technology innovation is as vibrant as the last, it's time to break up our biggest tech companies", she said in a statement Friday, per the New York Times. Which, by the way, all met regulatory scrutiny.

In addition to the movement for more antitrust enforcement, Congress is moving ahead with privacy legislation that could impact vast swaths of the data economy. Technology and tech policy is sure to be a significant issue in the campaign. Reduced levels of competition have lessened the need for these companies to compete in areas like protecting consumer privacy, Warren said. The first half of the Donald Trump presidency has seen the president spar with Amazon and charge Google and Facebook with anti-conservative bias. Companies not following the new rules could be sued as platform utilities.

It must be noted that tech companies are also some of the biggest political donors, with Google spending $21 million to lobby in 2018, while Amazon and Facebook spending $14.2 million and $12.62 million respectively.

The aggressive proposal by the Massachusetts Democrat and 2020 presidential candidate would impose new rules costing at least $25 billion that would require the tech companies to relinquish parts of their companies. Carl Szabo, its vice-president and general counsel, told Reuters: "Warren is wrong in her assertion that tech markets lack competition".

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Warren announced her candidacy for the 2020 United States presidential election on February 9.

Her plan would divide large tech platforms from any participant on that platform.

"Here's what will change", she continues.

Senator Amy Klobuchar of Minnesota is the top Democrat on the Judiciary Committee's antitrust subcommittee. Earlier in March, she told The Washington Post that the USA has a "major monopoly problem" in the technology and pharmaceutical industries.

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