When one of its planes was painted with a huge typo in its name, Cathay Pacific did not try to hide the mistake.
Travellers flying into Hong Kong saw the 777-367 emblazoned with "Cathay Paciic", and contacted the airline.
But Cathay Pacific saw the amusing side.
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The image had been posted on the Hong Kong Aviation Discussion Board, a Facebook group for plane spotters.
It's unclear how the mistake was made and who is responsible, but the South China Morning Post reports that it will likely cost the airline several thousand dollars to fix.
And to prove that it's a good sport, if not necessarily a good speller, Cathay Pacific shared the photos on social media, announcing on its Twitter account: "Oops this special livery won't last long! We have stencils. Should be a blank gap in between letters if it was a real mistake, I think". She's going back to the shop!'
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Cathay Pacific's name comes from Cathay being the ancient name given to China, and Pacific as one of its founders in 1946 hoped one day the airline would fly across the Pacific Ocean, something it achieved in the Seventies.
Social media users were quick to joke about the mishap.
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