Oscars add achievement in popular film category

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It's unclear what exactly the "new category for outstanding achievement in popular film" will seek to honour.

"We are committed to producing an entertaining show in three hours, delivering a more accessible Oscars for our viewers worldwide", John Bailey and Dawn Hudson, Academy president and CEO respectively, said in a letter to members obtained by The Hollywood Reporter. Eligibility requirements for the popular film category will be forthcoming.

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Some say the Academy is trying to gain popularity again after suffering the lowest viewer ratings in history this year, which dropped 19 per cent from 2017 - an astonishingly low 26.5 million people tuned in for the festivities, which included a free jet ski giveaway and a group of celebrities surprising an audience watching A Wrinkle in Time just down the street from the Dolby Theatre!

The Board also decided that the awards show will run three hours, while refusing to televise less attractive categories.

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The film academy is also shifting the date for the 92nd Academy Awards to earlier in the year. Certain winners will make their speeches while we're watching commercials, and their speeches will be edited to be sandwiched into the broadcast to fit the three-hour time. Rather than skipping those moments, however, they will be aired later in the broadcast, with the best parts being aired.

Oscar viewership is often tied to the box-office muscle of the big nominees.

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The Atlantic's David Sims dubbed the new bracket "The Black Panther Memorial Award for Movie That We're Afraid Won't Get a Best Picture Nomination", while Vulture's Mark Harris deemed it a "special fake Oscar" for the first superhero film with a primarily black cast. The 2018 best picture victor, "The Shape of Water", had grossed $57.4 million in the United States by the time the awards aired and $63.9 million total. It wasn't specified whether it would be added for the 91st Academy Awards this February. The Academy took to Twitter to share the exciting news on August 8, which has sparked some controversy on social media. The Last Fall director Matthew A. Cherry agreed Black Panther is a shoo-in, while adding that he'd like to see the Academy add a best stunt race, too.

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